As far as best marketing companies for startups is concerned innovative marketing is key.
On the one hand, a startup needs massive exposure in a relatively short timeframe. There is just no time for any long-term approach. On the other hand – unless you manage a well-funded venture-backed startup with a decent marketing budget – startups typically have limited resources. These parameters require very effective but low-cost marketing strategies that differ from traditional marketing with regular content.
The solution: Gain massive exposure by getting featured in the media on well-known news sites. Getting featured on major news sites like NBC & CBS News and hundreds of other big brands will make your startup more visible in specific markets and geos and attract the people looking for your services and products. These established brands have high authority and Google values them over regular content. High-status exposure positions your startup as the number one choice in your market and enables you to announce any newsworthy content, startups tend to have a lot of. Such startup announcements combined with massive visibility help you spread the message at a large scale and boost your business’ reputation resulting in more customers buying your products and services.
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Small businesses may not prioritize radical innovation but instead rely on offering existing products or services with proven market demand, while startups typically favor disruptive technologies or business models as an area for radical disruption. Their marketing plans therefore differ greatly. Google Ads and Trends are excellent tools for both types of new businesses as they enable targeting of specific products or services they provide via specific keyword selection and flexible media buying options provided by Google Ads / Trends.
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When contacting media outlets, remember that you are trying to sell your story. Imagine, for example, that their customers learn of an event shortly after reading the article or hearing the radio message. Then, the client is more likely to appreciate the publication and the journalist that brought the event to their attention.
If you want your story to be newsworthy, it must be timely and relevant. When pitching a product story, be sure to explain what makes it new and why it is relevant for the outlet. Focus on stories with a unique angle and a human-interest aspect. These stories are more likely to make the news than those that are merely informative.
Local press attention is deserved by many different business stories. Media often covers events that celebrities attend, and they publish quotes and information when your company has a major breakthrough or a new hire. The media may also write about your company’s expansion, relocation to a new area, or plans to create new jobs.
Send your email. Make sure you pitch your release in plenty of time for journalists to have the chance to read it, and then either broadcast or publish it. Follow up on your email to make sure it doesn’t end up in the trash. Use this opportunity to see if the journalist has all that they need to publish your story. Invite any questions they may have.
Think of a campaign that will stand out instead of the usual sale. You could create a campaign that is themed, seasonal, or based on a current event. Your campaign’s uniqueness can be the headline. You could offer a holiday discount instead, but only to those who bring in a charity toy.
You can also work with journalists to feature your startup in a news story. You can use this method if your goal is to get a longer piece like an interview or if you need a contact you can regularly work with for future company announcements. Finding a journalist who is willing to work with you can be difficult. Start by researching the most important publications in your field and contacting individual staff (you will usually be able to find the contact information of each employee on the website or LinkedIn). For this purpose, PR firms specialize in building relationships with journalists. Here’s how to pitch your story to journalists if you are a DIYer.
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Small businesses tend to rely on personal savings, loans or grants from their owner as their main source of funding; they typically do not require external investments and tend to be self-sustaining. Startups often need external funding from investors such as venture capitalists or angel investors in order to support their growth plans. Startups tend to operate at a loss initially. Companies with sufficient funding might be able to tap into larger audiences; however, “wealth lies in niches” is no cliche: niches can provide ample returns. There are various marketing strategies a startup can employ to expand its business. An effective marketing plan tailored specifically for startup businesses can assist with growth. An engaging online presence is necessary in such plans; therefore, an expert must be hired for its creation and publication.
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